Thirtynine universities were selected the ten projectsWhich also trims margin on resale potentialThis place seems to become abstract him alsoan Atlanticist and Eurosceptic pure juiceIt is modest but this may be only a startA temporary duties were taken over by Bernard HérodinAnd no question of confined to a simple redistrictingEverything sold at any price without discussionFor the management of the candidature of theNothing will be decided before three weeksAt Dijon, between all saints and 11 November, "the fair" is a compelling output. According to the years between 180.000 and 200.000 visitors move. And the 78th Edition, which has now begun, should not depart from the rule. Ranked 8th of France with the best ratio number of metres square on number of exhibitors, the fair of Dijon and international has been able to replicate its success. The key The food specialty of 220 of 580 exhibitors including 26 restaurants.
"The event is always managed by entrepreneurs in the sector, which form the Office of association Dijon Congrexpo, Manager of the Palace of congresses and exhibitions," said President Jean Battaut, patron of the Cassis Boudier. "Gastronomy creates a usability at a time, at the entrance of the winter, where people are seeking a bit of distraction," said Yves Bruneau, Director, who perceives "a cultural phenomenon that is transmitted between generations since come in family". Half of the visitors live in the Dijon agglomeration. Others live up to a hundred kilometres around. Visitor satisfaction questionnaire, organized every two years, shows that 23 of them are aged 18 to 23 years. The exhibitors, for most of the itinerant merchants, are also faithful. 75-80 Reserve a location from one year to another.
Organizers must however ensure renew their offer, as the location of the Park of the exhibitions in the city centre does not expand the sales area (32,000 m2 in total). The game is worth the candle. With EUR 3 million per year, the event generates half of the turnover of Dijon Congrexpo. Since 1980, a 1,100 m2 Pavilion is dedicated to a foreign country: this year is the Thailand. Implantation is immutable: a 250-seat restaurant, a scene where take place folk performances, crafts and food shops. The representative set of local architecture (for the Thailand, houses on stilts on the water) is designed and manufactured by the technical services, consisting of a dozen people and strengthened during the fair, 15 of acting. "We sometimes rent the structure of the foreign flag for other opportunities", explains Gérard Eyraud, Director of technical services.
Alternation of the continents
The alternation of the continents guide the choice of the host of honour. "The country must be applicant, typical cuisine, folklore and handicrafts not too expensive," exposes Yves Bruneau. In General, the first contacts are institutional: embassies and offices of tourism in France economic performances. The commercial contract concluded with a professional to fairs in the country invited or installed in France. The Cook logistical skills are a criterion of choice. It has a kitchen of a few tens of square metres to a thousand meals a day, noon and evening, 12 days in a row. Apprehended as a genuine product of appeal, the host of honour directs the communication of the event. The image of the poster therefore changes to each of the editions. In addition to the regional press and local radio stations, media plan includes 1,500 panels in Burgundy and Franche-Comté and some 50 of advertising spots on France 3. To attract the attention of regional journalists and their readers, unfolds a journey of discovery of the guest country. Dijon Congrexpo finance tickets, the national tourist office or the Embassy of the host of honour, accommodation.
Professional events form a well filled calendar. Organized by the Regional Chamber of commerce and industry, economic day deals with business opportunities and investment of the guest country and creates individual appointments with regional businesses and experts of the Embassy. An area is reserved for the agri-food businesses in the region. SEB, located in Côte-d'Or, appears for the third year. The pole of competitiveness Vitagora, signing of a cooperation agreement with the NFI, research and information body attached to the Ministry of the Thai industry, exposes for the first time.